Way of success in Jimmy Choo

The phenomenal success enjoyed in his fashion designing career has turned him into one of the richest designer in the world. Jimmy Choo reputation for producing some of the most exquisite handmade shoes available brought him to the attention of Tamara Mellon. A fashion journalist, Tamara Mellon recognized the huge potential for growth in high-end designer accessories market. She approached Choo in launching a ready-to-wear shoe company.

 

Despite the rise of his popularity, Choo was still a small operation, making only 20 pairs shoes in a week. Furthermore, he also has been honoured with prestigious civilian awards by the government U.K and Malaysia in recognition of his impressive achievements. Besides, Choo also design his own line of fashion accessories like handbags and shoes under the “Jimmy Choo couture line” label which all have raked in millions of dollars. But it was his relationship with Vogue that prove to be instrumental in the rise of Jimmy Choo brand. Together, Choo and Mellon quickly grew the business. They contracted with Italian factories and opened their boutique in London.

 

Choo and Mellon were at odds on the direction of the company. Choo, did not think bigger was better. But he questioned the quality of the shoes the company was making, and seemed long for the days when he was back at his shop at Hackney making a small number pieces of shoes for specific clients.